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Book Cover

Title The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis, editor
Edition First edition
Published San Francisco : Jossey-Bass, [2006]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xxix, 546 pages) : illustrations
Contents Part I: Business communication in the evolving corporation. Characteristics of excellent communication / James E. Grunig, Larissa A. Grunig -- The corporate communicator: a senior-level strategist / Nick Durutta -- Organizational culture / Paul M. Sanchez -- The communication of trust / Pamela Shockley-Zalabak, Kathleen Ellis -- Communication ethics: sorting out what is right and wrong / Mark P. McElreath -- Part II: Managing communication. Strategic approaches to managing the communications function / Diane M. Gayeski -- Strategic planning: timeless wisdom still shapes sucessful communication programs / Lester R. Potter -- Aligning internal employee communication with business strategy / Ayelet Baron -- Issues management: linking business and communication planning / George McGrath -- Change communication: twelve questions to ask before communicatin change / Carol Kinsey Goman -- Current realities in crsis communication / Elpi O. Cuna Jr. --Corporate social responsibility / Adine Mees -- Communicating for a merger or an acquisition / Patricia T. Whalen -- Managing and communicating cultural diversity / Jenifer Armand-Delille -- Communication counsel in corporate communication: the care and feeding of leadership / Mark Schumann -- Part III: Internal communication. Internal communication / Brad Whitworth -- Manager-employee communication / Hilary Scarlett -- Throwing rocks at the corporate rhinoceros: the challenges of employee engagement / Roger D'Aprix -- Communicating major change within the organization / Rodney Gray, Gerard Castles -- Internal communication media / Tamara L. Gillis -- Internal branding: employer branding / R. Alan Crozier -- Part IV: Public relations. Public relations research and planning / Don W. Stacks -- The CEO-Leader as relationship builder: convinced but unengaged / J. David Pincus, Stephen C. Wood -- Successful media relations / Brenda Siler -- Investor relations and financial communication / Karen Vahouny -- Government relations / Bill Carney -- Taking a leadership position in the community: it is about more than writing a check / Mary Ann McCauley -- Public relations and ethical conduct / Meryl David, Todd T. Hattori -- Measuring public relations programming / Mark Weiner -- Part V: Marketing communication. Marketing communication today / Lorenzo Sierra -- Branding and brand management: integration and innovation / Paul Mlodzik -- Building and sustaining a dynamic corporate reputation / Alison Rankin Frost -- Communication for customer satisfaction and loyalty / Jeff Schmidt -- Measuring marketing communication / Merry Elrick -- Part VI: The future of business communication. The future of measurement in corporate communication / Vicci Rodgers -- Navigating the infinite nature of knowledge / Kellie Garrett -- New values for a new workplace / Christopher Nevill -- The future of integrated communication / Jane Sparrow -- International communication / Sylvie Testard-Ramírez -- The impact of technology on corporate communication / Shel Holtz -- The future of business communication / Katherine Woodall
Summary The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success
Notes "This handbook is the fourth edition of a project that began in 1981 as Inside organizational communication. It was published three times under that title (Ruess & Silvis, 1981, 1985; Wann, 1999) ... Here in 2006, the exhaustive collection of articles warranted a new title"--Page xi
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Communication in organizations -- United States.
Form Electronic book
Author Gillis, Tamara L.
International Association of Business Communicators.
ISBN 0787985538 (electronic bk.)
9780787985530 (electronic bk.)
Other Titles Handbook of organizational communication
International Association of Business Communicators handbook of organizational communication
OTHER TI Inside organizational communication