Author Ippolito, Pauline M.

Title Health claims in advertising and labeling : a study of the cereal market / Pauline M. Ippolito, Alan D. Mathios
Published [Washington, D.C.] : Federal Trade Commission, [1989]


Location Call no. Vol. Availability
 MELB  613.2 Ipp/Hci  Unavailable C19
Description xxi, 123 pages : illustrations ; 23 cm
Series Bureau of Economics staff report
Bureau of Economics staff report.
Notes "August 1989."
Bibliography Includes bibliographical references (pages 119-123)
Subject Health education.
Health behavior.
Cereals, Prepared.
Communication in marketing.
Author Mathios, Alan D.