| Description |
1 online resource (217 pages) |
| Contents |
Cover; Political Campaigning, Elections and the Internet: Comparing the US, UK, France andGermany; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; 1. Introduction; 2. E-campaigning and e-elections; 3. Web 2.0; 4. Measuring for a new style of campaigning; 5. France 2007: Tentative interactivity; 6. The US 2008: A giant step for interactivity; 7. Controlled interactivity: Parties' online campaigns in the 2000 German National Elections; 8. The UK 2010: Interacting within echo chambers; 9. Elections 2.0: interactivity, the Internet and political campaigning 2007-10 |
| Summary |
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is tr |
| Notes |
NotesBibliography; Index |
|
Print version record |
| Subject |
Internet in political campaigns.
|
|
Elections -- Computer network resources
|
|
Comparative government.
|
|
POLITICAL SCIENCE -- Political Process -- General.
|
|
Comparative government
|
|
Elections -- Computer network resources
|
|
Internet in political campaigns
|
| Form |
Electronic book
|
| Author |
Jackson, Nigel
|
| ISBN |
9781136815300 |
|
1136815309 |
|
