Using Investor Relations to Maximize Equity Valuation; Contents; PREFACE A Brave New World of Investor Relations; INTRODUCTION A New Approach and Why It's Important; CHAPTER 1 The Capital Markets and IR; CHAPTER 2 The Sell-Side Disclosed: Who They Are and What They Do; CHAPTER 3 The Buy-Side: Institutional and Retail Investors; CHAPTER 4 Employees, Suppliers, Customers; CHAPTER 5 The Media; CHAPTER 6 Greed Is Good, '90s Style; CHAPTER 7 Of Rules and Regulations; CHAPTER 8 Post-Bubble Reality; CHAPTER 9 Of Reason, Renewal, and Honesty
Summary
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions
