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Author Jain, Vranda, author

Title Wonder Pedicabs : leisure rickshaw rides / Vranda Jain (Department of Economics, Jaipuria Institute of Management, Noida, India), and Vinita Srivastava (Department of Marketing, Jaipuria Institute of Management, Noida, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (2 pages) : 25 illustrations ; cm
Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 3
Summary When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, "The Wonder Pedicabs", provides leisure rickshaw rides through the Old Delhi lanes. This teaching case focuses on various managerial dimensions of the operations of WII. The case can be used in courses on Marketing as well as Economics. The case discusses the macro and micro environmental forces operating on WII. It deliberates on the economics of various tours offered by WII. It also educates the participants about the process of decision-making that goes into the selection of a tour operator and a tourism product. Hence, it appreciates the significance of need recognition, search for information, evaluation of alternatives and purchase decision as pillars in the process of decision-making process. The case also attempts to educate the participants about the Indian Tourism Sector
Notes Comprehend what constitutes a tourism product and types of tourism. Understand consumer decision-making for a tourism product. Highlight the importance of the tourism sector in the Indian economy. Discuss economic concepts pertaining to cost and volume, enabling managerial decision-making
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Includes index
Bibliography Includes bibliographical references
Audience Management courses (MBA level), Courses on Tourism
Subject Tourism -- India.
Form Electronic book
Author Srivastava, Vinita, author