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Author Jain, Varsha

Title Marketing brand Aava : not as simple as water / Varsha Jain, Subhadip Roy and Ashok Ranchhod
Published [Bingley] : Emerald Group Publishing Limited, [2013]
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (24 pages) : color illustrations
Notes Published also as volume 3, numbers 6, 2013 of Emerald emerging markets case studies
Title from ebook title screen (viewed Jan 27, 2014)
File Type Text (Electronic book)
Subject Shelpee Enterprise -- Case studies
Branding (Marketing)
Bottled water industry -- India
Genre/Form Case studies.
Form Electronic book
Author Roy, Subhadip
Ranchhod, Ashok
OTHER TI Emerald emerging markets case studies