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Authors (Last name first) (1-3 of 3)
James, Karen E.
1
2013
Essentials of marketing research : putting research into practice
Clow, Kenneth E.
Thousand Oaks, Calif. ; London : SAGE, 2013
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2
2001
Marketing scales handbook : a compilation of multi-item measures
Bruner, Gordon C., 1954-
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W'PONDS
658.83028 Bru/Msh
AVAILABLE
3
2005
Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV
Bruner, Gordon C., 1954-
Chicago, Ill. : American Marketing Association, [2005]
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MELB
658.83028 Bru/Msh 2005
4
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