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Author Jamieson, Craig, author

Title The Small Business' Guide to Social CRM / Jamieson, Craig
Edition First edition
Published Packt Publishing, 2014
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  
Safari O'Reilly books online    View Resource Record  


Description 1 online resource (174 pages)
Summary Build customer relationships that will accelerate your business Manage your Social CRM and grow its capabilities to address your business needs Discover best practices for Social CRM usage for sales, marketing, and customer service that will result in increased revenues Loaded with practical tips that take the mystery out of Social CRM and address the specific needs of small businesses In Detail Smart businesses are taking advantage of new technologies to overcome the challenges and secure the opportunities arising from recent shifts to buyer behaviour. The single biggest challenge for businesses today is to retain the loyalty of your existing customers and to find a way of extending your reach to find new ones. Social CRM allows you to do precisely that, offering a platform from which you can manage your current customer base while building and extending it. Craig Jamieson, an expert in social sales, wants to unlock the power of Social CRM for your business. With this book he takes you through the process of integrating Social CRM within your business strategy. He explores how to evaluate your needs, and discusses choosing the right Social CRM system for your business, before looking closely at how to successfully implement the system with best practices to bring increased revenues. About the Author Craig M. Jamieson is the managing member of Adaptive Business Services in Boise, Idaho, which also owns and operates NetWorks! Boise Valley B2B Networking Group. Craig has been in B2B sales since 1977 and during that time, has served in a variety of positions including sales manager, division sales manager, national sales manager, district manager, and a business owner. He has also taught salesmanship at university level and has been self-employed since 2005 as a sales trainer and consultant. Craig is a Nimble Social CRM and HootSuite Solution Partner, a TTI Performance Systems VAA, and he also provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM to increase their revenues. Craig currently writes a monthly column on social sales at and is presently a Midsize Insider who has been empowered to blog for IBM on the general topic of social business
Notes Mode of access: World Wide Web
Copyright © 2014 Impackt Publishing
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Social media.
Form Electronic book
Author Safari, an O'Reilly Media Company