The transparent provider -- Information technology goes mobile -- Personal health records -- Consumer-driven health plans -- Concierge and retail medicine -- Telemedicine -- Globalization -- Social media -- Targeted marketing to consumers -- Converting patients to customers -- Visions for the future
Summary
Patients are not passive recipients of care. They are active customers. And successful healthcare providers understand that the customer is king
Consumer-Centric Healthcare: Opportunities and Challenges for Providers is an easy-to-follow blueprint for understanding and adapting to consumerism. Each chapter explores key trends and outlines the implications for your organization. The authors focus on growth opportunities and provide the resources you need to start implementing change
The book is filled with practical strategies, examples from leading organizations, tips and insights, Web links, and suggestions for further reading. --Book Jacket