Title Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey

Edition Sixth edition Published Boston : Houghton Mifflin, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Jea/Cig 2004		AVAILABLE
W'BOOL	380.1 Jea/Cig 2004		AVAILABLE

Description 1 volume (various pagings) : illustrations ; 24 cm Notes "This 2004 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref Subject Export marketing -- Management. Export marketing -- Management -- Case studies. Genre/Form Case studies. Author Hennessey, Hubert D. Jeannet, Jean-Pierre. Global marketing strategies ISBN 0618310606 0618310614

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