| Description |
1 online resource (214 pages) |
| Contents |
Cover -- Half Title -- Dedication -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgements -- 1 Challenges Driven by the Changing Airline Customer and Industry Dynamics -- The Changing Airline Customer -- Demographic Trends and Implications -- What do Customers Want? -- Industry Dynamics -- Competition -- Technology -- 2 Opportunities Driven by Emerging Technology -- Operational Planning -- Products Development -- Aircraft -- On the Ground -- Challenges -- Airline Profitability Measurements -- 3 Market Segmentation and Customer Relationship Management -- Market Segmentation -- Evolving Strategies -- Segmentation Techniques -- Customer Relationship Management -- What CRM is and What it is not -- Critical Success Factors -- 4 E-Business and its Application to Airlines -- Overview of E-Business -- Description of E-Business and its Evolutionary Stages of Development -- E-Business and its Effects on Four Constituents -- Key Drivers of E-Business -- Vision -- Technology -- Processes -- Metrics -- Transformation Process -- 5 Opportunities Driven by Emerging Aircraft Technology -- Long-Haul International Markets -- The Airbus A380 -- The Boeing Sonic Cruiser Concept -- Regional Markets -- Personal Transportation -- Fractional Aircraft Ownership -- Personal Aircraft -- 6 Forces Transforming the Air Cargo Market -- Changing Needs of Shippers -- Evolving Industry Structure -- Independent Units of Combination Carriers -- Consolidation and Blurring Boundaries -- Bridling Technology to Redefine the Air Cargo Market -- Aircraft -- Information Management -- 7 Business Structures and Processes to Capitalize on Emerging Technology -- Vision and Role of Technology -- Is Technology an Enabler or Driver of Business Strategy? -- Basic Technologies or Exotic Technologies? |
|
Intelligent Assessment of Technology -- Business Philosophies, Structures, and Systems -- Value-Based Planning -- Chief Information Officer -- Legacy Systems -- Integrated Databases -- Knowledge Management -- 8 A Call for Action -- Index -- About the Author |
| Notes |
Print version record |
| Subject |
Planning.
|
|
Planning
|
| Form |
Electronic book
|
| Author |
Jeannoit, Pierre
|
| ISBN |
9781351942836 |
|
1351942832 |
|
