| Description |
1 videodisc (74 min.) : sound, color ; 4 3/4 in |
| Contents |
Introduction -- Sex & gender - The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantilization -- Codes of masculinity -- Trapped in the code -- History, power & gender display |
| Summary |
Sut Jhally applies the theories of sociologist Erving Goffman to contemporary advertising and the way it uses images to communicates ideas about gender |
| Notes |
DVD includes both full length (74 min.) and abridged (46 min.) versions |
|
"This program contains violence, nudity and sexual themes."--Container |
| Credits |
Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz ; original music, Kevin MacLeod |
| Performer |
Featuring Sut Jhally |
| Notes |
BBFC certification unknown |
|
DVD.Region unspecified |
|
Available for Deakin University staff and students only |
| Subject |
Goffman, Erving. Gender advertisements
|
|
Gender identity in advertising.
|
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Sex role.
|
| Genre/Form |
Documentary films.
|
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Fiction films.
|
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Video recordings.
|
| Author |
Jhally, Sut.
|
|
Media Education Foundation.
|
| ISBN |
1932869395 |
|
9781932869392 |
|
