Cover -- Preface -- Contents -- Introduction To Global Marketing -- Marketing Planning And Analysis -- Marketing Research -- Market Segmentation -- Effective Global Marketing Techniques And Consumer Behaviour -- Global Marketing And Sales Strategies -- Sales Planning And Developing Sales Force -- Brand Marketing And Strategy -- Consumer Decision Making -- Consumar Satisfaction And Relationship -- Global Marketing And Society -- Global Marketing And Quality Control -- Global Marketing Training Programmes -- Essentials Of Successful Business -- Consumer And Consumer Protection Act -- Constitution Of The Consumer Forums -- Procedures Of The Consumer Forums -- Complaint Under Consumer Protection Act -- Consumer Protection Councils -- World Trade Organisation And Foreign Investments -- Export-Import Policy In India -- International Trade And Finance
Summary
This book provides a systematic, precise and Analytical explanation of the areas of Global Marketing and Consumer Decision Making
