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Author Johansen, Robert.

Title The reciprocity advantage : a new way to partner for innovation and growth / Bob Johansen and Karl Ronn
Edition First edition
Published San Francisco, CA : Berrett-Koehler, [2014]
Online access available from:
Safari O'Reilly books online    View Resource Record  


Description 1 online resource (1 volume) : illustrations
Contents Cover Page; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction: The New Way to Grow a Business; Part One Reciprocity on a Massive Scale; 1 Reciprocity Right-of-Way; 2 Partnering to Do What You Can't Do Alone; 3 Experimenting to Learn: How to Make Money in New Ways; 4 Amplifying to Create Scale; Part Two Future Forces That will Demand Reciprocity; 5 How the Digital Natives Will Disrupt Rights-of-Way; 6 How Socialstructing Will Disrupt Partnering; 7 How Gameful Engagement Will Disrupt Experimenting to Learn
8 How Cloud-Served Supercomputing Will Disrupt the Practice of ScalingPart Three How to Develop your Own Reciprocity Advantage; 9 How to Uncover Your Right-of-Way; 10 How to Find the Best Partners for You; 11 How to Learn by Experimenting with Many Open Iterations; 12 How to Scale Your Reciprocity Advantage; 13 When the Future Is Reciprocity; Notes; Bibliography; Acknowledgments; Index; About the Authors
Summary A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions occurring. These disruptions revolutionize how companies can partner to create new growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. This book shows you how to leverage new forces like digital natives and cloud-served supercomputing into massively scalable, profitable, incremental growth for your business. The authors describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. -- Edited summary from book
Bibliography Includes bibliographical references and index
Notes Online resource; title from title page (Safari, viewed Aug. 22, 2014)
Subject Reciprocity (Psychology)
Strategic alliances (Business)
Technological innovations.
Form Electronic book
Author Ronn, Karl.
ISBN 1626561087