| Description |
xiv, 138 pages : illustrations ; 28 cm |
| Contents |
Ch. 1. Understanding Your Role as Sport Director -- Ch. 2. Assessing Your Needs -- Ch. 3. Developing a Promotion Plan -- Ch. 4. Building Positive Public Relations -- Ch. 5. Promotion Through Printed Materials -- Ch. 6. Promotion Through Mass Media -- Ch. 7. Developing Special Promotions -- Ch. 8. Obtaining Sponsorships -- Appendix A Sample Signature Sheets -- Appendix B American Sport Education Program (ASEP) Leader Level Resources -- About ASEP |
| Summary |
This one-of-a-kind resource will help you properly promote your high school's athletic program and give it the visibility it deserves! The book not only reviews all the promotional tools that are at your disposal but also explains how to make them an integral part of your program's daily operations. Written by John R. Johnson, a nationally recognized expert on sports information, Promotion for SportDirectors is a cookbook of effective promotional ideas that will get your school lots of attention for very little money. You can either implement the total promotion program covered in the book or use bits and pieces of it to fit the specific needs of your school and community. Promotion for SportDirectors gets you started by showing you how to plan for an effective promotional program. You'll discover how your school's philosophy about promotion meshes with your own, how to assess your promotional needs and limitations, and how to develop a comprehensive promotional plan |
| Notes |
"The sportdirector series is a revolutionery approach to the craft of managing athletic programs"--P. x |
|
Includes index |
| Subject |
Sports -- Public relations -- United States.
|
|
Sports administration -- United States.
|
| LC no. |
95034843 |
| ISBN |
0873227220 (paper) |
|
