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Author Johnston, Russell T. (Russell Todd), 1967-

Title Selling themselves : the emergence of Canadian advertising / Russell Johnston
Published Toronto ; Buffalo : University of Toronto Press, 2001
Online access available from:
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Description 1 online resource (viii, 355 pages) : illustrations
Summary "From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so." "Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals, and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry." "The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence of a key component of the modern culture of consumption."--Jacket
Bibliography Includes bibliographical references (pages 283-348) and index
Notes Print version record
Subject Advertising -- Canada -- History.
Genre/Form History.
Form Electronic book
ISBN 1282037374
1442679735 (electronic bk.)
9781442679733 (electronic bk.)