1 online resource (xiv, 338 pages) : color illustrations
Contents
pt. I. Understanding design. ch. 1. Why design matters. ch. 2. The purpose of design -- pt. II. Medium and form. ch. 3. Medium and form in typography. ch. 4. Technology and culture -- pt. III. Composition. ch. 5. Fool's golden ratio : understanding proportions. ch. 6. Holding the eye : composition and design principles. ch. 7. Enlivening information : establishing a visual hierarchy -- pt. IV. Color. ch. 8. Color science. ch. 9. Color theory -- pt. V. Appendixes. appendix A. Choosing and pairing fonts. appendix B. Typographic etiquette -- Index
Summary
Looks at classical design principles and techniques for Web designers using a "reverse-engineering" process, with information on such topics as color, proportion, white space, composition, and typographic etiquette
