| Description |
xiii, 267 pages : illustrations ; 23 cm |
| Contents |
Road Maps for the High Road -- AT&T -- Hanna Andersson -- Avis -- Barrick -- Ben & Jerry's -- Binney & Smith -- Boeing -- Boston Beer Company -- Leo Burnett -- Campbell & Ferrara Nurseries -- Celestial Seasonings -- Trammell Crow Company -- Dayton Hudson Corporation -- Delta Air Lines -- Gannett -- GEICO -- General Electric -- General Mills -- Georgia-Pacific -- Gerber -- Gillette -- Goodyear -- Hallmark -- Honda of America -- IBM -- Intel -- Johnson & Johnson -- Mary Kay Cosmetics Inc. -- Kellogg -- Arthur D. Little -- Lowe's -- Marriott -- Merck & Co. -- Motorola -- Northwestern Mutual Life -- The Park Lane Group -- J. C. Penney -- Reader's Digest -- The Ritz-Carlton Hotel Company -- Saturn -- J. M. Smucker Company -- The Southland Corporation -- Southwest Airlines -- Steelcase -- Levi Strauss & Co. -- Tom's of Maine -- Twentieth Century Investors -- United Parcel Service -- Worthington Industries -- Xerox -- Six Rules for Writing and Implementing Your Own Mission Statement |
| Summary |
Say It and Live It is the first collection of the most intriguing corporate mission statements, and will be an invaluable source for individuals who are beginning to think about and write their own corporate mission statements. It is an Elements of Style for any company - small, large, or medium size - embarking on the complex but rewarding task of determining "Who am I?" and "What is my purpose?" |
| Notes |
"A Currency book"--T.p. verso |
| Subject |
Mission statements.
|
| Author |
Kahaner, Larry.
|
| LC no. |
95005705 |
| ISBN |
0385476302 |
|
