pt. I. Inclusive markets and BoP strategies -- pt. II. Local enterprises at the BoP : cooparative effors -- pt. III. Are BoP consumers and citizens included? -- pt. IV. Capabilities, opportunities and challenges for MNCs in developing BoP business -- pt. V. Sustainability challenges and solutions
Summary
Around the turn of the millennium it had become painfully evident that development aid, charity or ""global business-as-usual"" were not going to be the mechanisms to alleviate global poverty. This book takes a bottom-up human-centred approach and examines examples that engage the poor in BoP product and service development