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Book Cover
Author Kardaras, Dimitrios, 1964-

Title Services customization using web technologies / by Dimitris Kardaras and Bill Karakostas
Published Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), [2012]
copyright 2012
Online access available from:
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Description 1 online resource (244 pages) : digital files
Contents 1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case studies in customization of e-health services -- 8. Health services case study -- 9. Banking services case study -- 10. Conclusions
Summary "This book advances our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization"--Provided by publisher
Analysis E-service cost
E-service practices
E-service techniques
Global consumer reach
Marketing applications
Service customization
Web based selling
Web based services
Bibliography Includes bibliographical references
Notes Mode of access: World Wide Web
Description based on title screen (IGI Global, viewed April 22, 2012)
Subject Service industries -- Technological innovations.
Mass customization.
World Wide Web.
Form Electronic book
Author Karakostas, Bill.
IGI Global.
LC no. 2011050311
ISBN 9781466616059 (ebook)