Limit search to available items
Book Cover
Book

Title Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Published New York : LEA/Psychology Press, [2008]
©2008

Copies

Location Call no. Vol. Availability
 MELB  658.8342 Hau/Hoc  AVAILABLE
Description xvi, 1273 pages : illustrations ; 26 cm
Series Marketing and consumer psychology series ; 4
Marketing and consumer psychology series ; 4
Bibliography Includes bibliographical references and indexes
Subject Consumer behavior.
Decision making.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Author Haugtvedt, Curtis P., 1958-
Herr, Paul, 1956-
Kardes, Frank R.
LC no. 2007017528
ISBN 9780805856033 acid free paper
080585603X acid free paper