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Record 3 of 5
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Title
Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Published
New York : LEA/Psychology Press, [2008]
©2008
Copies
Location
Call no.
Vol.
Availability
MELB
658.8342 Hau/Hoc
AVAILABLE
Description
xvi, 1273 pages : illustrations ; 26 cm
Series
Marketing and consumer psychology series ; 4
Marketing and consumer psychology series ; 4
Bibliography
Includes bibliographical references and indexes
Subject
Consumer behavior.
Decision making.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Author
Haugtvedt, Curtis P., 1958-
Herr, Paul, 1956-
Kardes, Frank R.
LC no.
2007017528
ISBN
9780805856033 acid free paper
080585603X acid free paper
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