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Book Cover
Author Keegan, Warren J.

Title Global marketing / Warren J. Keegan, Mark C. Green
Edition Fourth edition
Published Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005


Location Call no. Vol. Availability
 W'PONDS  658.848 Kee/Gma 2005  AVAILABLE
Description xx, 636 pages : illustrations ; 28 cm
Bibliography Includes bibliographical references and indexes
Subject Export marketing.
Author Green, Mark C.
LC no. 2004050148
ISBN 0131469193