2019

10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

Lewnes, Ann, author

[Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]

 

2008

Best practice cases in branding : lessons from the world's strongest brands

Keller, Kevin Lane, 1956-
Third edition
Upper Saddle River, N.J. : Pearson Education, [2008]

Request It 

1991

The effects of sequential introduction of brand extensions

Keller, Kevin Lane, 1956-

Cambridge, Mass. : Marketing Science Institute, 1991

Request It 

2007

A framework for marketing management

Kotler, Philip.
Third edition
Upper Saddle River, New Jersey : Pearson Prentice Hall, [2007 [that is, 2006]

Request It 

2009

A framework for marketing management

Kotler, Philip.
Fourth edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]

Request It 

2012

A framework for marketing management

Kotler, Philip.
Fifth edition
Boston : Prentice Hall, [2012]

Request It 

2012

A framework for marketing management

Kotler, Philip.
Fifth edition, International edition
Harlow, England : Pearson Education, [2012]

Request It 

2009

Leveraging sponsorship through integrated marketing

Keller, Kevin Lane, 1956-



 

2009

Marketing management

Kotler, Philip.
First adaptation edition
Frenchs Forest, N.S.W. : Pearson Education Australia, 2009

Request It 

2009

Marketing management

Kotler, Philip.
Thirteenth edition
Upper Saddle River, NJ : Pearson/Prentice Hall, [2009]

Request It 

2012

Marketing management

Kotler, Philip.
Fourteenth edition
Upper Saddle River, N.J. : Prentice Hall, [2012]

Request It 

2012

Marketing management

Kotler, Philip.
Fourteenth edition, Global ed, Philip Kotler and Kevin Lane Keller


Request It 

2016

Marketing management

Kotler, Philip, author.
15th edition, Global edition
Harlow, United Kingdom : Pearson Education Limited, [2016]

 

2004

Social work, critical reflection and the learning organization

Keller, Kevin Lane, 1956-
Second edition
Burlington, Vt. : Ashgate, 2004

Request It 

2012

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-
Second edition
Harlow, England : New York : Financial Times/Prentice Hall, [2012]

Request It 

2003

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-
Second edition
Upper Saddle River, N.J. : Prentice Hall, [2003]

Request It 

2008

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-
Third edition
Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]

Request It 

2008

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-
International edition
Harlow : Pearson Prentice Hall, 2008

Request It 

2013

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-
Fourth edition, Global edition
Harlow [etc.] : Pearson, cop. 2013

Request It 

2013

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956- author.
4e, Global edition
Harlow, Essex : Pearson, [2013]

 

2020

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-, author
Fifth edition, Global edition
Upper Saddle River : Pearson, 2020

Request It 

2020

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956- author.
Fifth edition, Global edition
Upper Saddle River : Pearson, [2020]