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E-book
Author Jones, Jamie.

Title A city's desert : no apples in the Big Apple? (A) / Jamie Jones
Published [Evanston, IL] : Kellogg School of Management, ©2011

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Description 1 online resource (12 pages) : illustrations
Series Human resource management online (text)
Summary The New York City Department of Health and Mental Hygiene's Physical Activity and Nutrition Program needed to come up with an innovative solution to the many health problems, such as obesity, diabetes, and heart disease that plagued residents of poorer areas in the city, while increasing economic opportunity for neighborhood residents. The result was the launching of Green Carts, a new mobile food vending initiative to support the introduction of healthier food options to residents of "food deserts" in New York City boroughs. This case exemplifies how partnership and strategic alliances can be used to have significant social impact. The beauty of this example is that it simultaneously addresses two large social issues: 1. access to healthy food options in urban food deserts and 2. creating self-employment opportunities for members of disadvantaged communities. This case also illustrates how the public sector can act as social innovators
Notes Title from resource description page (viewed Aug. 7, 2014)
HBS number: KEL521
Case number: 5-410-758(A)
This edition in English
Subject New York (N.Y.). Department of Health and Mental Hygiene -- Case studies
SUBJECT New York (N.Y.). Department of Health and Mental Hygiene. fast (OCoLC)fst01837541
Subject Food security -- New York (State) -- New York -- Case studies
Food security.
New York (State) -- New York.
Genre/Form Case studies.
Form Electronic book
Author Kellogg School of Management.