Title Iridium Global Satellite Phone System : lost in space? / Robert Schieffer

Edition Rev. July 7, 2005 Published [Evanston, IL] : Kellogg School of Management, ©2005

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Human Resource Management Online

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Description 1 online resource (16 pages) : illustrations Series Human resource management online (text) Summary Motorola's spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many of its talented executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps which led to Iridium's bankruptcy in August 1999 Notes Title from resource description page (viewed Aug. 7, 2014) HBS number: KEL135 Case number: 5-404-751 Bibliography Includes bibliographical references Notes This edition in English Subject Motorola, Inc. -- Case studies SUBJECT Motorola, Inc. fast (OCoLC)fst00513291 Subject Marketing -- Case studies Business failures -- Case studies Business failures. Marketing. Genre/Form Case studies. Form Electronic book Author Kellogg School of Management.

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