| Description |
xxv, 254 pages cm |
| Contents |
China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational ad agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee |
| Summary |
"This book examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy and outlines the resulting challenges and opportunities for companies doing business in China. Kellogg on China draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. From these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business enterprises, Foreign -- China.
|
| SUBJECT |
China -- Foreign economic relations.
http://id.loc.gov/authorities/subjects/sh2008100092
|
| Author |
Dayal-Gulati, Anuradha.
|
|
Lee, Angela Y.
|
|
Kellogg School of Management.
|
| LC no. |
2004011800 |
| ISBN |
0810122251 trade paper alkaline paper |
|
0810122251 paperback alkaline paper |
|
