| Description |
1 online resource (streaming video file) (29 min. 53 sec.) ; 180095645 bytes |
| Series |
The Gruen Transfer ; Series 4, Episode 7 |
| Summary |
In the fourth season of The Gruen Transfer, inimitable host Wil Anderson will once again pick apart the seams of advertising with the extraordinary Russel Howcroft and Todd Sampson and a team of regular guests.Important topics in this episode include the doubtful accuracy of persuasive lists and 'scientific' claims offered in ads, and why the magic word in advertising is 'because'. As well we examine the reasons advertisers are moving from traditional forms of advertising into participatory online gaming. One of the fundamental purposes of advertising is also revisited: how to change people's behaviour so that what we want to do and what marketers want us to do happily coincides |
| Event |
Broadcast 2011-09-14 at 21:00:00 |
| Notes |
Classification: PG |
| Subject |
Advertising.
|
|
Deceptive advertising.
|
|
Satire.
|
|
Television advertising -- Social aspects.
|
|
Australia.
|
| Form |
Streaming video
|
| Author |
Anderson, Wil, host
|
|
Fitzgerald, Mark, director
|
|
Howcroft, Russel, contributor
|
|
Kemsley, Matt, contributor
|
|
Patterson, George, contributor
|
|
