| Description |
1 online resource (40 pages) |
| Contents |
Anglicism Usage in German Political Language; List of Contents; 1. Introduction; 2. Theoretical Framework; 2.1. The German Green Party: Ideology, Target Group and Communication Techniques; 2.2. Discourse analysis: Political Rhetoric; 2.3. Contact linguistics; 3. Empirical Analysis of "Der Grüne Neue Gesellschaftsvertrag"; 3.1. The Framework; 3.2. Anglicisms within the Green's Language; 4. A Green Language?; 5. Summary and Conclusion; 6. Bibliography |
| Summary |
Every four years on Election Day, German citizens make their way to the ballot boxes to vote for the political party and candidate they would favour entering the government. What these voters are not aware of, is that whether their choice has resulted from political conviction or not, the set of political attitudes that found their favour is the result of a complex communication strategy the individual party's carried out long beforehand. Simply put: through political language, parties exercise power. This study looks at the mechanisms behind the communication strategy the Greens (BÜNDNIS90/DI |
| Notes |
Print version record |
| Subject |
Germanic languages -- Social aspects
|
|
Languages in contact -- Europe
|
|
Language and languages -- Foreign words and phrases
|
|
Germanic languages -- Social aspects
|
|
Languages in contact
|
| SUBJECT |
Europe -- Languages -- Foreign words and phrases.
http://id.loc.gov/authorities/subjects/sh2021013979
|
| Subject |
Europe
|
| Form |
Electronic book
|
| ISBN |
9783954897087 |
|
3954897083 |
|
