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Book Cover
Author Hanson, Anne, author

Title, Inc. : the Zappos data crisis / Anne Hanson, Kathleen Kenney, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary On January 15, 2012, Zappos, an Amazon subsidiary, was the victim of a purposeful hacking attack. CEO Tony Hsieh sent out a tweet, alerting customers that the systems had been penetrated and directing them to a letter with incident details and recommended customer actions. Given that security breaches have become an increasing concern due to the amount of data stored online, the public immediately criticized Zappos, and a class action lawsuit was filed. Tony Hsieh, and parent company CEO, Jeff Bezos, must decide if any additional payment is due to customers and how to retain brand equity and customer security going forward
Notes Originally published: Hanson, A., Kenney, K., & ORourke, J. S. (2012)., Inc.: The Zappos data crisis. 12-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject (Firm)
Corporate image.
Customer relations.
Electronic commerce.
Form Electronic book
Author Kenney, Kathleen, author
O'Rourke, James S., 1946- author
ISBN 9781526403049 (ebook)