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Book Cover
E-book
Author Kenney, Keith

Title Visual Communication Research Designs
Published Hoboken : Taylor & Francis, 2008

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Description 1 online resource (308 pages)
Contents Like an espresso but without the insomnia -- Putting your best "cyberface" forward -- I don't want to talk about it; I want to draw it! -- Reach out and hug someone -- We shall act and overcome, together -- Working for two universities 5,000 miles apart -- Traditions are group efforts to prevent the unexpected -- That story's ridiculous; look, here's what happened -- Everything you wanted to know, but were powerless to ask / David Weintraub -- Sex on TV : a content interpretive analysis
Summary Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication
Notes Print version record
Subject Research -- Methodology.
Visual communication -- Research
Visual communication.
Research -- Methodology
Visual communication
Form Electronic book
ISBN 9780203931011
0203931017
1281931225
9781281931221