| Description |
1 online resource (241 pages) |
| Series |
Routledge Advances in Management and Business Studies, 39 |
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Routledge Advances in Management and Business Studies, 39
|
| Contents |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna |
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9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
| Summary |
This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people?s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies |
| Notes |
Print version record |
| Subject |
Flagship stores -- Marketing
|
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Branding (Marketing)
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Place marketing.
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branding.
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Branding (Marketing)
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Place marketing
|
| Form |
Electronic book
|
| Author |
Brown, Reva
|
| ISBN |
9780203887080 |
|
0203887085 |
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