| Description |
1 online resource |
| Contents |
Cover -- Contents -- Preface -- Acknowledgements -- 1 -- Introduction to Research -- 2 -- Research Methodology -- 3 -- The Research Cycle -- 4 -- Literature Review and Critical Reading -- 5 -- Sampling -- 6 -- Primary Data Collection -- 7 -- Secondary Data Collection -- 8 -- Surveys -- 9 -- Interviews and Focus Groups -- 10 -- Qualitative Data Analysis -- 11 -- Descriptive Quantitative Analysis -- 12 -- Correlation and Regression -- 13 -- Advanced Statistical Analysis -- 14 -- Tests of Measurement and Quality -- 15 -- Conducting Your Research |
|
16 -- Writing and Presenting the DissertationAppendices -- Bibliography and Further Reading -- About the Authors |
| Summary |
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contri |
| Notes |
Revised edition of: Research methods for graduate business and social science students / John Adams [and others], published in 2007 |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Social sciences -- Research.
|
|
Social sciences -- Methodology.
|
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REFERENCE -- Questions & Answers.
|
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Social sciences -- Methodology
|
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Social sciences -- Research
|
| Form |
Electronic book
|
| Author |
Khan, Hafiz T. A.
|
|
Raeside, R. (Robert)
|
| ISBN |
9788132119814 |
|
8132119819 |
|
