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Book Cover
Book
Author McColl-Kennedy, J. R

Title Marketing : a strategic approach / J.R. McColl-Kennedy, G.C. Kiel
Published South Melbourne : Nelson Thomson Learning, 2000

Copies

Location Call no. Vol. Availability
 MELB  658.8 Mcc/Mas 2000  AVAILABLE
 WATERFT BUSINESS  658.8 Mcc/Mas 2000  AVAILABLE
 MELB  658.8 Mcc/Mas 2000  AVAILABLE
 W'PONDS  658.8 Mcc/Mas 2000  AVAILABLE
Description xiv, 926 pages : illustrations (some color) ; 28 cm
Notes Accompanying CD ROM catalogued separately
Includes bibliographical references and index
Some copies have an additional accompanying CD ROM entitled: MAUS corporate pursuit, which is catalogued separately
Subject Marketing.
Author Kiel, Geoffrey, 1949-
ISBN 0170091163 :
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