| Description |
1 online resource (ix, 361 pages) : illustrations, maps |
| Summary |
This is a collection of 20 case studies prepared by a group of demographers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of changing demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy-to-use guidebook covers applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends |
| Notes |
"Second printing ... Originally published by Westview Press, Boulder, Co., in 1994"--Page 2 of cover |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
|
Print version record |
| Subject |
Demography -- Research -- United States -- Case studies
|
|
Marketing research -- United States -- Case studies
|
|
SOCIAL SCIENCE -- Demography.
|
|
Demography -- Research
|
|
Marketing research
|
|
Population
|
|
Business & Economics.
|
|
Demography.
|
| SUBJECT |
United States -- Population -- Case studies
|
| Subject |
United States
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Kintner, Hallie J
|
| ISBN |
0585383936 |
|
9780585383934 |
|
0833025422 |
|
9780833025425 |
|
