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Author Riezebos, H. J., 1960- author

Title Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra
Edition English language edition
Published Harlow : Financial Times Prentice Hall, 2003
Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, 2003


Location Call no. Vol. Availability
 W'BOOL  658.827 Rie/Bma  AVAILABLE
Description xvi, 331 pages : illustrations ; 25 cm
regular print
Notes Includes index
Bibliography Includes bibliographical references (pages 297-312) and indexes
Notes Translated from the Dutch
Subject Brand name products -- Management.
Product management.
Author Kist, Bas, author
Kootstra, Gert, author
LC no. 2005616882
ISBN 9780273655053