Title Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra

Edition English language edition Published Harlow : Financial Times Prentice Hall, 2003 Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, 2003 ©2003

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.827 Rie/Bma		AVAILABLE
WATERFT BUSINESS	658.827 Rie/Bma		AVAILABLE

Description xvi, 331 pages : illustrations ; 25 cm regular print Notes Includes index Bibliography Includes bibliographical references (pages 297-312) and indexes Notes Translated from the Dutch Subject Brand name products -- Management. Product management. Author Kist, Bas, author Kootstra, Gert, author LC no. 2005616882 ISBN 9780273655053 0273655051

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