Title Think to win : unleashing the power of strategic thinking / Paul Butler, John Manfredi, Peter Klein

Edition Version 1.0 Published New York : McGraw-Hill Education, [2015] ©2015

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Description 1 online resource (1 volume) : illustrations Contents Cover -- Title Page -- Copyright Page -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- CHAPTER 1: New Thinking for Winning -- CHAPTER 2: Principles for Winning -- CHAPTER 3: What It Takes to Win -- CHAPTER 4: Key To Winning -- CHAPTER 5: Vision: Seeing the Future of Winning -- CHAPTER 6: Strategies: Making the Right Choices -- CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting -- CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning -- CHAPTER 9: The Winning Never Ends: Anchoring Change -- EPILOGUE: Turning Over the Hourglass APPENDIX A: Organizational Alignment Survey -- APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing -- GLOSSARY -- INDEX Notes Includes index Print version record Subject Strategic planning. Business planning. Business planning Strategic planning Form Electronic book Author Manfredi, John F. (John Frederick), 1940- author. Klein, Peter, 1946- author. ISBN 9780071840965 0071840966

Other Titles Unleashing the power of strategic thinking

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