| Description |
1 online resource : 21 illustrations |
| Series |
Emerald Emerging Markets Case Studies, 2045-0621 ; volume 8, issue 3 |
| Summary |
The Indian Hotels Corporation limited known as the Taj Group was set up by JRD Tata in 1903. The company has undertaken a long journey since then. It is one of the most recognized hotel brands in luxury market segment of the hotel industry. Off late some micro- and macro-level changes in the business environment have not been in favor of the group. The strategy of international expansion in acquiring and refurbishing of assets has mounted the debt and the growing losses. What has compounded the growing troubles is the entry of aggressive multinational brands in the luxury segment of the hospitality industry. The group prioritizes to get its financials in order. It thereafter needs to rework on its competitive strategy and take advantage of the booming domestic hotel industry for profitable future growth |
| Notes |
General Management, International Strategic Management, International Marketing and Brand Management |
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Expected learning outcomes are as follows: to understand the impact of expansions on the top line and the bottom line on the hospitality industry; to understand the impact of expansion on brand image for the legacy brand; to understand and develop strategies for a company which make it profitable in the hotel industry; and to formulate entry and exit strategies for companies dealing in the hospitality industry |
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Teaching Notes are available for educators only. Please contact your library to gain login details |
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Includes index |
| Bibliography |
Includes index and bibliographical references |
| Audience |
MBA (General Management), MBA (Marketing), Management and executive development programme |
| Subject |
Hospitality industry -- Management
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Competition, International
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Export marketing
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Business & Economics -- Industries -- Hospitality, Travel & Tourism.
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Hospitality industry.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Kochher, Parul, author
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