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Book Cover
E-book
Author Koenigsberg, Oded, 1964- author.

Title New threats to the subscription model / Oded Koenigsberg
Edition [First edition]
Published [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023

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Description 1 online resource (6 pages)
Summary Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors’ ability to fulfill their service commitments to customers — and retain them — over the long term
Notes "Reprint 64311."
Bibliography Includes bibliographical references
Subject Direct selling.
Direct marketing.
Electronic commerce.
Direct marketing.
Direct selling.
Electronic commerce.
Form Electronic book