| Description |
xxxi, 586 pages : colour illustrations, portraits ; 28 cm |
|
regular print |
| Contents |
Introduction. Ch. 1. Consumer behaviour and marketing strategy -- Pt. 1. Consumer decision process. Ch. 2. Situational influences -- Ch. 3. Problem recognition -- Ch. 4. Information search -- Ch. 5. Evaluating and selecting alternatives -- Ch. 6. Outlet selection and product purchase -- Ch. 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt. 2. Internal influences. Ch. 8. Perception -- Ch. 9. Learning and memory -- Ch. 10. Motivation, personality and emotion -- Ch. 11. Attitude and attitude change -- Pt. 3. External influences. Ch. 12. Australasian society: demographics and lifestyles -- Ch. 13. Household structure and consumption behaviour -- Ch. 14. Group influence and communication -- Ch. 15. Social stratification -- Ch. 16. Culture and cross-cultural variations in consumer behaviour |
| Summary |
This book starts with the decision-making process before clearly articulating the various influences upon it. The text's rich pedagogical package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local |
| Notes |
Previously published: Pascale Quester, Simone Pettigrew, Del I. Hawkins. 2011 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also issued online |
| SUBJECT |
Oracle (Computer file) http://id.loc.gov/authorities/names/n91015760
|
| Subject |
Consumer behavior -- Australia -- Case studies.
|
|
Consumer behavior -- Australia.
|
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Consumer behavior -- New Zealand.
|
|
Market surveys -- Australia.
|
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Market surveys -- New Zealand.
|
|
Relational databases.
|
| Genre/Form |
Case studies.
|
| Author |
Hawkins, Del I., author
|
|
Hill, Sally Rao, author
|
|
Kopanidis, Foula, author
|
|
Pettigrew, Simone, author
|
| LC no. |
2005271174 |
| ISBN |
9781743076811 (paperback) |
|
