| Description |
1 online resource (203 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Part I: Cross-media Everyday Meaning-Making -- Preamble: How to use this Book -- 1 Introduction: Audience Research and the Cross-media Reality of Post-Television -- 2 Useful (key) Theoretical Terms: Reconceptualizing Audience Research for Deeply Mediatized Societies -- Part II: Methods with Method: A Methodic overview of Engaging with Audiences -- 3 Audience Research: Methods of Data Collection and Data Analysis need one Another ♥ -- 4 Ethnography Or: How to Understand the Value of Presence |
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5 Audience-led Analysis Or: On how to be Invited 'in' -- 6 Visual Analysis Or: How images and Words 'Mean' Together -- 7 Theorization Or: How to get from Data to Theory -- Part III: Case Studies: Methods in Action -- 8 Discourse Analysis in Practice: Private Attraction, Public (Dis)approval? Negotiating what to make of Netflix's You -- 9 Data Analysis in Practice: Data-scraping meets the Regency Era: Bridgerton Commentary on YouTube -- 10 Collaborative Autoethnography in Practice: "You knock on my Door": An Insider-Outsider view of Turkish Soap Operas and fan Labor |
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11 Media Discourse Analysis in Practice: Aren't we Friends anymore? Watching and Rewatching the Sitcom -- 12 Ethnography Versus Focus group Research in Practice: Sports talk: Watching, Feeling and Connecting -- 13 Visual Analysis in Practice: Working through, Laughing On: Pandemic Politics, Cultural Citizenship and Action Heroes -- 14 The Long Interview in Practice: Looking Back: Remembering Favorite teen Television Shows -- 15 Afterthought: What's Next? -- Index |
| Notes |
Description based upon print version of record |
| Subject |
Audiences.
|
|
Audiences
|
| Form |
Electronic book
|
| Author |
Kopitz, Linda
|
| ISBN |
100099483X |
|
9781000994834 |
|
