Pt. I. The Sports of Business. 1. The Product. 2. The Structure. 3. Cutting Up the Pie. 4. Natural Alliances. 5. Natural Conflicts. 6. Legal Issues -- Pt. II. Journalism. 7. Functions. 8. Methods. 9. Obligations. 10. Newspapers. 11. Radio and Television. 12. Books and Magazines. 13. Limitations. 14. Statistics. 15. Relationships. 16. Ethics -- Pt. III. The Cultural Interaction. 17. Reflection and Reinforcement. 18. The Sources of Appeal. 19. The Poison of Amateurism. 20. Sports-think. 21. Racism. 22. The Role of Women. 23. The Special Status of Children. 24. Gambling. 25. Addition or Safety Valve? Politics, Drugs, and Violence. 26. Participation versus Spectating. 27. Good and Bad Influences -- Pt. IV. Immodest Proposals. 28. Abolish Amateurism. 29. Restructure the Olympics. 30. Finance Medical Research. 31. Clarify Legislation. 32. Reform the NCAA. 33. Rethink Little League -- 34. Conclusion
Notes
Originally published: Boston : Houghton Mifflin, 1981. With new pref
