Title Advanced theory and practice in sport marketing / Eric C. Schwarz, Dr. Jason D. Hunter, and Alan LaFleur

Edition Second edition Published Abingdon, Oxon ; New York : Routledge, [2013] ©2013

Online access available from: ProQuest Ebook Central (owned titles)    View Resource Record

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Description 1 online resource (xxii, 408 pages) : illustrations Contents pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing Bibliography Includes bibliographical references and index Notes Print version record Subject Sports -- Marketing. Form Electronic book Author Hunter, Jason D. LaFleur, Alan. ISBN 0203123387 (ebk) 1136338799 (electronic bk.) 9780203123386 (ebk) 9781136338793 (electronic bk.) (paperback) (hbk.) (hbk.) (paperback)

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