Title Consumer involvement : concepts and research / Pirjo Laarksonen

Published London ; New York : Routledge, 1994

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8343 Laa/Cic		AVAILABLE

Description viii, 220 pages : illustrations ; 22 cm Series Consumer research and policy series Consumer research and policy series. Contents 1. Introduction -- 2. Analysing the conceptual approaches to involvement -- 3. Evaluating the conceptual approaches to involvement -- 4. Specifying the internal nature of involvement -- 5. Conclusions on the conceptual nature of involvement Analysis Consumer behaviour Bibliography Includes bibliographical references (pages [187]-206) and indexes Subject Consumer behavior. Marketing. LC no. 93045989 ISBN 0415097606

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