Limit search to available items
Book Cover
E-book
Author Łącka-Badura, Jolanta, author

Title Recruitment advertising as an instrument of employer branding : a linguistic perspective / Jolanta Łącka-Badura
Published Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015

Copies

Description 1 online resource (255 pages)
Summary Annotation The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values
Bibliography Includes bibliographical references and index
Subject Help-wanted advertising -- Language
Branding (Marketing) -- Language
Discourse analysis.
Corpora (Linguistics)
Linguistics.
Personnel & human resources management.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Discourse analysis
Corpora (Linguistics)
Branding (Marketing)
Business communication
Help-wanted advertising
Form Electronic book
ISBN 9781443884587
1443884588