Title Designing brand experiences / Robin Landa

Published Clifton Park, N.Y. : Thomson Delmar Learning, 2006

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.827 Lan/Dbe		AVAILABLE
MELB	658.827 Lan/Dbe		AVAILABLE

Description xxxii, 271 pages : color illustrations ; 26 cm Notes "Creating powerful integrated brand solutions" -- Cover Bibliography Includes bibliographical references and index Subject Brand name products. Branding (Marketing) -- Management. Trademarks -- Design. Advertising -- Brand name products. ISBN 1401848877

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