| Description |
1 streaming video file (32 min.) : digital, mono, SWF file, sound, color |
| Series |
Marketing & management collection. Latest thinking in nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters |
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Henry Stewart talks. Marketing & management collection. Latest thinking in nonprofit and voluntary sector marketing
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| Contents |
The impact of the nonprofit sector -- Branding and best practices -- Key stakeholders -- A framework for nonprofit branding -- Brand touchpoints -- Brand equity |
| Notes |
Animated audio-visual presentation with synchronized narration |
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Title from title frames |
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Mode of access: World Wide Web |
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System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+ |
| Subject |
Associations, institutions, etc. -- Marketing
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Branding (Marketing)
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Electronic commerce.
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Nonprofit organizations -- Marketing.
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branding.
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Branding (Marketing)
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Electronic commerce.
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Nonprofit organizations -- Marketing.
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| Form |
Streaming video
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