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Book Cover
Author Langford, Joseph D.

Title Focus groups : supporting effective production development / edited by Joe Langford and Deana McDonagh
Published London ; New York : Taylor & Francis, 2003


Location Call no. Vol. Availability
 MELB  658.83 Lan/Fgs  DUE 03-01-20
Description x, 230 pages : illustrations ; 25 cm
Contents Machine derived contents note: Acknowledgements -- Contributors -- 1. Introduction -- Joe Langford and Deana McDonagh -- -- PART I: Organising and Conducting a Focus Group: The Logistics -- 2. Organising and Conducting a Focus Group: The Logistics Anne Bruseberg and Deana McDonagh -- -- PART II: Focus Groups in Human Factors/Ergonomics and Design: -- Case Studies -- 3. Focus Groups in Market Research Wendy Ives -- 4. Focus Groups in New Product Development: Designers' Perspectives Anne Bruseberg and Deana McDonagh -- 5. The Use of Focus Groups for User Requirements Analysis Martin Maguire -- 6. Focus Groups in Health and Safety Research Roger Haslam -- 7. Running Focus Groups with Older Participants Julia Barrett and Paul Herriotts -- 8. Bringing Real World Context into the Focus Group Setting -- Peter Coughlan and Aaron Sklar -- 9. Focused Groups: Scenario-based Discussions -- Lee Cooper and Chris Baber -- 10. Harnessing People's Creativity: Ideation and Expression through Visual -- Communication -- Elizabeth Sanders and Colin William -- 11. Beyond Focus Groups? The Use of Group Discussion Methods in -- Participatory Design -- Joe Langford, John Wilson and Helen Haines -- -- PART III: Focus Group Tools -- 12. Focus Group Tools -- Joe Langford and Deana McDonagh -- Author Index -- Index
Notes Includes bibliographical references and index
Bibliography Includes bibliographical references and indexes
Subject Focus groups.
Human engineering.
Design -- Human factors.
Author Langford, Joseph D.
McDonagh, Deana.
LC no. 2002072016
ISBN 0415262089