| Description |
x, 230 pages : illustrations ; 25 cm |
| Contents |
Machine derived contents note: Acknowledgements -- Contributors -- 1. Introduction -- Joe Langford and Deana McDonagh -- -- PART I: Organising and Conducting a Focus Group: The Logistics -- 2. Organising and Conducting a Focus Group: The Logistics Anne Bruseberg and Deana McDonagh -- -- PART II: Focus Groups in Human Factors/Ergonomics and Design: -- Case Studies -- 3. Focus Groups in Market Research Wendy Ives -- 4. Focus Groups in New Product Development: Designers' Perspectives Anne Bruseberg and Deana McDonagh -- 5. The Use of Focus Groups for User Requirements Analysis Martin Maguire -- 6. Focus Groups in Health and Safety Research Roger Haslam -- 7. Running Focus Groups with Older Participants Julia Barrett and Paul Herriotts -- 8. Bringing Real World Context into the Focus Group Setting -- Peter Coughlan and Aaron Sklar -- 9. Focused Groups: Scenario-based Discussions -- Lee Cooper and Chris Baber -- 10. Harnessing People's Creativity: Ideation and Expression through Visual -- Communication -- Elizabeth Sanders and Colin William -- 11. Beyond Focus Groups? The Use of Group Discussion Methods in -- Participatory Design -- Joe Langford, John Wilson and Helen Haines -- -- PART III: Focus Group Tools -- 12. Focus Group Tools -- Joe Langford and Deana McDonagh -- Author Index -- Index |
| Notes |
Includes bibliographical references and index |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Focus groups.
|
|
Human engineering.
|
|
Design -- Human factors.
|
| Author |
Langford, Joseph D.
|
|
McDonagh, Deana.
|
| LC no. |
2002072016 |
| ISBN |
0415262089 |
|
