Introduction -- Anatomy of a Blog Post -- Two Models: The Reporter Blogger vs. The Op-Ed Blogger -- Getting Started -- Writing as Rap -- Striking up a Conversation -- Why Headlines Matter -- Beyond Words -- Stories of Everyday Life -- On the Road Again: The Travel Blog -- Blogging about Politics and Journalism -- I'll Be Your Guide: Advice and Review Blogs -- Building Your Blogging Brand -- Glossary -- Appendix A: Legal and Ethical Issues in Blogging -- Appendix B: Two Bloggers and Their Work -- Index
Notes
Includes index
Online resource; title from PDF title page (EBSCO, viewed July 21, 2015)