| Description |
378 pages : illustrations, maps ; 28 cm |
| Contents |
Chapter 1. Digital marketing foundations -- Chapter 2. Web design (Desktop and mobile) -- Chapter 3. Analytics -- Chapter 4. On-site SEO -- Chapter 5. Off-site SEO -- Chapter 6. Paid search marketing -- Chapter 7. Online advertising -- Chapter 8. Email marketing -- Chapter 9. Social media 1 -- Chapter 10.Social media 2 -- Chapter 11. Online reputation management -- Mobile marketing -- Chapter 13. Digital strategy -- Acknowledgements -- Book Information |
| Notes |
Originally published, 2014 |
| Subject |
Internet marketing.
|
|
Electronic commerce.
|
| Author |
Draper, Stuart, author
|
| ISBN |
9780998713816 |
|
0998713813 |
|
